The Importance of Labels and Packaging Imported Products into Australia

Many new importers often fail to comply or consider the importance of labels and packaging imported products into Australian. Labeling and packaging are one of the most important rules when imports into Australia which many new importers often get wrong. Good labeling and packaging will identify the brand and distinguish the importer from competitors. Australia has strict laws that govern the labeling and packaging.
Products must comply with Australian Consumer Law, as well any industry specific regulations. Failure to comply with these laws can result in serious fines or penalties, a product recall or even worse, risks to your consumers health.
The Australian Consumer Law ( ACL ) prohibits you from making misleading , deceptive and false claims on your products, we have listed two items (Food & Cosmetics) which need to be considered:



Labeling and Packaging Foods Products into Australia?


If you are selling packaged food in Australia, you must ensure your food labeling complies with the food standards code (FSC). The FSC sets standards for what information must be included on all food labels, such as the:

• name and/or description of the food.
• identification of the ‘lot’ number.
• name and Australian address of the supplier.
• list of ingredients.
• date mark.
• nutrition information panel.
• country of origin
• warning and advisory statements (e.g. allergens or intolerance).

The FSC also includes specific labeling and information requirements that apply to certain foods only, and what nutritional and health claims can be made about certain foods.





Labelling and Packaging Cosmetic Products into Australia?


When it comes to importing and selling cosmetic products in Australia, you will need to comply with the Trade Practices (Consumer Product Information Standards) (CPIS) for cosmetics. The CPIS sets out the requirements for ingredient labeling on cosmetics.
One of the key packaging requirements for cosmetics is that all ingredients must be clearly listed. The key objective is to list product ingredient information which must be available to consumers at the point of sale. Essentially,  the following 2 labeling requirements are fundamental:
• container of the product; or
• product itself if the product is not in a container.


OTS Australia is happy to assist first time importers with all necessary custom clearance and permits requirement.
We provide a specialist service for new importers and offer a one to one consultation appointments either in person or by Skype or Zoom meetings at a fee of A$ 350 dollars.

For further guidance feel free to contact us on 1300 665 294 or email us at